We Love…

FInally I have signed up to join the Race for Life event and contribute to Cancer Research. Having lost both my father and recently an uncle to cancer, I was determined to do something to help the cause.

The event is taking place at Hyde Park on the 19th of July. I have two weeks and a bit to shape up! This is going to be hard considering I even get out of breath when I walk from the station to the office -(15min walk!) haha this will be fun!

I know times are hard with the credit crunch and all but I’m sure you might have a few pennies to spare.

I have set a target of £100 - every pound you donate really does make a difference – so please sponsor me.

Donations are welcome here….

Thanks, Mel.x

For all you people out there that are not entirely hardware technical, this tutorial may be of help to you one day. This cool tutorial (with images ) shows you step by step on how to build your own computer. Ok, you may not want to build a computer.. but it will help you learn how to replace parts etc. Handy tips for me in an emergency…Thanks webomagazine.

Check out the tutorial here….

We’ve just found out we’ve been nominated for the Most Innovative Marketing Award, for our cross-channel  strategy and creative for the Grand Ocean development in Brighton. A big thanks to everyone involved, Dan for the design, Gav and Mel for the build and animations, Mark for the colour orange and particularly to Jenny and John from INplace for trusting in our conceptual approach.

Looking forward to the 3rd of September where Channel 4’s Sarah Beeny will hopefully hand us the marketing crown of ultimate victory (or something similar. A small gold coloured cup would probably do)

The Pier at Ingress Park is an Inplace Housing development (shared with Crest Nicholson) in the beautifully regenerated area around Greenhithe on the south bank of the Thames. Rather than just being another new town, Ingress Park draws upon a landscape steeped in heritage and historical architecture - mixing old and new a thriving community is already starting to develop.

But for some reason these unique properties are struggling to make a real hit on the marketplace. And that’s where we come in. Tasked with increasing visibility, generating footfall and contacts, we’re going to create a tangible buzz around this already exciting development.

With a campaign site launching in a couple of weeks time, a launch party and targeted guerrilla activities all kicking off as well, we’re currently deep, deep in brainstorm territory - just where we like to be. And with the website currently reacting to sound and motion, it’s definitely going to be a campaign with a difference (though for some reason dev keep swearing at me…)

Here’s to getting the same results for the Pier as we did for Grand Ocean - I’ll keep you posted.

Good news this week. We Love has been formally accepted onto the BBC roster of approved agencies. An exciting time for us…

You are:
A ridiculously talented designer, a pixel perfect master who just loves the digital domain. You have amazing design sensitivities and can put them into practice through extensive software knowledge. Working from a white page is encouraged here so concepting must be a strong point.

Someone who is mature enough to understand a brief, can take direction as well as contribute and show initiative. Who can take a project from start to finish, work with pride and create award winning masterpieces.

Open to learn and grow. The drive to be someone within this industry of ours. Big personality without an ego… but with an all in attitude.

We are:
A blend of strategic, creative and technological innovation, creating mesmerising sites, campaigns. Working in an off and online environment.

A company run by two extremely experienced and award winning Creative Directors. A company that breathes talent… and I mean talent. Tyre kickers need not apply.

Check out our work >>

Apply here >>

In The Netherlands, IKEA is setting a great example of useful consumer generated content with the ‘Design Your Own Life’ campaign. A few months ago, they’ve launched Open Kitchen,

a user generated showroom of kitchens with IKEA products. With over 2000 entries, it instantly became the biggest kitchen showroom in Holland. Right now they’ve launched the follow up Bedroom Secrets, in which you can have a look inside Dutch bedrooms. Literally, because besides the user uploaded bedrooms, a webcam stream makes it possible to watch the bedrooms of Lonne, Sven and Manette, live.

Fine news today… We Love 72 were contacted by the Creative Agency Awards for inclusion into the 2009 publication of the top 99 global creative agencies (both offline and online), for works to date including We Own Colour, We Love Xmas 2008, Digital Gurus and Go Grand Ocean.

The book to be published this year will be on general sale through all good book shops. This is not a plug, but a quantitative comment. The book being for sale allows the Creative Agency Awards to select agencies on creative merit rather than have agencies but their way in. A rather refreshing quality in a world of agency owned award ceromonies…

Will let you know more as it happens…