Why do people hate Mondays… they are great!

The good news: We Love is at the start of a beautiful relationship. Dominion, a housing association based in London has appointed We Love to its creative roster. And today we start our first project for them… a campaign for the sales of their private homes in London and the Home Counties.

Undertaking a strategic review of their last campaign we will advise, design and position them to excel in what is increasingly becoming a harder, if not plain tough, marketplace…

OK… enough blogging… on with the concepting and design

CareWatch (Bromley) the premier home care agency has appointed We Love as their Strategic Partner to reposition them as the number 1 care agency in the country.

Initially working in the Bromley and surrounding areas as a controlled test, We Love will (as only part of the project) review all of the past CareWatch comms work, align all brand material, design across all media (online / offline), create a year long strategy, manage all media buying to build on the already strong reputation of our new client.

Congrats to all involved in bringing in a wonderful opportunity and to the vision of our client.

There are two parts to this posting. Both fit the title of this post perfectly…

The first being our geographical location: Our case for basing our Creative Agency in Maidstone was proven majestically… (well, at least in terms of getting over to Europe)… when I traveled over to Antwerp via Eurostar…It took just 3 hours door to door. Introduce the fact that I can get to Gatwick in 40 minutes (for clients that little bit further away) and am on the doorstep of the M25 (servicing the rest of the UK in all directions). I would say that our location is ideal.

Of course transport links do not make a great location on there own… it helps that Maidstone is the County Town of Kent. Lots of business, lots of diversity, lots of restaurants, lots of bars And now with a GREAT design agency…

And the second part: why was I in Antwerp…

To see an old friend at a new agency… I met up with Marc Rouffaer, an old colleague from my days at MediaCatalyst, and Sam de Volder, the Creative Director of These Days, to present our credentials and discuss what WeLove72 has to offer.

As it turned out… it was a great trip, both We Love and These Days share a similar approach and ethos in what they are and what they can offer the world in creative brilliance… Of course, These Days has been winning awards and creating great work for eight years… We Love as a fledging agency has a long way to go regarding awards and staff numbers, but it is good to know that the foundation qualities needed to be a great and true agency are already in place.

We look forward to working with and supporting These Days in the future.

Check out These Days >>

Being a newbie to the world of the chamber, I was a little apprehensive as to what to expect when I attended the yearly get together… but I was very happily surprised at how friendly people were and how inquisitive other business were about We Love… It seems that there is genuine support that I had rarely seen in my experience of the corporate world. Yes, there is support and advice and people are friendly in big business… but this felt a lot more personal and involving… meaningful and less selfish even.

I look forward to returning next year, and of course, keeping in touch with all the good people I met on this occasion.

In the mean time there are lots of breakfast meetings to attend, editorials to write and campaigns to run…

Good Monday to you all.

Sorry for the radio silence for the last couple of weeks. A lapse I know… but with good reason… all will be revealed soon.

The good news this fine and funky day is that our new hire has started here are welove72.com. Luwaga, AKA Louis. A most fresh and talented designer has decided that a little love is what the world needs and We Love is The Creative Agency best positioned to prescribe that loving…

So, a big hello to Louis. Heres to the good times ahead.

Dettaglio – The first ever launched site from welove72 has gone straight into the design charts at number 20.

Not bad… but lets hold out on a nice little number 1 and a platinum disk to go with it.

Now it may sound like the design charts is only for designers. But its not. It is in fact a global ranking based on traffic generated and links to the site… in other words how cool it is. So to get into this baby is actually quite a treat seeing that Dettaglio is such a specialised site, with targeted audience… So thumbs up to a great client… and thumbs up to WE LOVE for making a great site.

Here’s to the next one

Check out www.dettaglio.co.uk >>

Check out www.designcharts.com >>

And if you want to big up the welove72 site then click on this link and give the big OK…

http://iblog.chubzz.com >>

Whilst we’re on this self appreciation vibe, the lovely people at Strange Fruits have given us a top spot as well. Take a visit and spread the love