We Love’s first electronic newsletter (aka: Love Letter) landed in an inbox near you in the last couple of days. And what a success it has been. We have had an open rate of Unique Open Rate of 47%, with an astonishing 45.69% Unique Click Through rate.
I haven’t seen figures like that since I used to Design and Art Direct Sony eDM whilst at MediaCatalyst, and then we ‘only’ achieved a max of 34% click through rate (amazing success) when we PRed the relaunch of the Sony Walkman MP3 player – and that was supported with major media buying!!
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So, we did it… With wit and charm… And we can do it for you… Contact us if you want us to inject a little magic into your company’s communication- be it print or online.
