One Love – Dan’s Column
Hello to my first We Love blog. This will be a regular thing, where I express my love of things and so that you know it’s me… I have aptly named it so.
Now obviously I will have to limit myself ONE main love per blurt, else I could bang on forever about tomato ketchup and baby rusk biscuits! So, having been working on a flash site this past week, my love will have to be the power of flash (not flashing… Cos that is just for the weekend).
Over the past few years it’s been amazing watching the level of interaction and detail grow within flash sites. As technology and programs have advanced, so has the creativity and thought behind many sites, all aiming to capture the viewer in the most appropriate way and take them to that new level! It can be the extra level of detail, the movement, the transitions or many other elements that flash allows you to bring to life.
Now obviously most websites are designed for a purpose… Some sell products, others give us information and some are purely creative. But what is great, is the fact that the BIG players are using flash as a creative tool to help capture and engage the viewer, guiding them through their site and often playing on a narrative. Some of the microsite’s for Audi and BMW for example, give you a completely new level of interaction. You almost get sucked into the screen and you can sit back and enjoy as the show unveils itself right in front of you… IT’S GREAT!!!
Quite often this ‘process’ can be rather subliminal too and you may not even notice it’s happening… But if the site is designed well you’ll be clicking where you’re supposed to click and you’ll be deeply engrossed loving every minute of it! Personally I think there’s nothing better than getting you’re teeth into a decent flash site that takes you to another world… But somehow still manages to remain completely relevant to it’s core purpose!
Cheers for reading… Dan.
