Creative Review… Rebrand… This is great :)
This absolutely cracked me up… Encompassing everything (and every key word) that is important in today’s high flying marketers vocab and modern designers focus. Ya!
What is even funnier is that some people’s comments on the piece (and blog)… they can’t even see that Creative Review are taking the piss… I cry in disbelief for these people…
Intro to blog and graphic here…
“Creative Review unveils its new brand identity which will advance our positioning across media platforms.
Following a universal brand audit instigated in the wake of an immersion expedition led by a cohort of leading brand ideators, we engaged in a thorough going knowledge accumulation program to facilitate blue-sky thinking and empower Creative Review in the vanguard of world class best practice in thought-leadership. The following brand muscles were established: innovative, dynamic, square-shaped.
The compelling brand truth uncovered has been articulated in this brand statement: Creative Review: Leading ideation infonauts in a media neutral world.”
