After reading an article in Creative Review this week on the true value of original artwork, I started thinking where the value lies in today’s world of digital…
Now, I’m not sure how many of you insist on working up visuals and roughs before jumping straight onto a mac, but for me it’s an important part of the process (and one that shouldn’t be forgotten or disregarded due to time or budget pressures).
At university our lecturers used to insist on seeing a bulk of sketches and ideas before being presented with the final solution. I sometimes found this tough, seeing as my best ideas came straight away as a spark of inspiration (and the pub was calling). But in the end it really helped with the whole creative process and often led to more interesting thoughts, better solutions and, in the end saved time, as I could generate lots of ideas faster than on a mac and then be in a better place to judge the value of an idea before committing to artwork…Not only can these sketches help achieve a better solution, but for John Pasche they recently made him £50,000 when he sold his original artwork for the Rolling Stones logo to the V&A Museum in London this year. I smile to myself as I imagine plenty of over excited old school designers as they start to dig out their original sketches and blow the cobwebs off their pasted-up portfolios.
Now, I know mine might only be a few years old, but I think I’ve got some scribbles from about 18 years ago so I’m off to grab a ladder and head up in the loft… must dash! Moral of the story… Get pen to paper, brainstorm those ideas and treasure those original sketches (especially in today’s climate), because one day, you never know…
Thanks for reading,
Dandy