It was the night before Christmas… and some people weren’t watching the telebox or rushing to wrap last minute presents… no, they were busy analysing statistical data regarding their Xmas newsletter to the world…
… And what a cracker it was (no pun intended). In just 5 days we generated 17 new contacts, increased traffic (unique visitors) to the We Love site by a whopping 500%. And, ultimately, gained a lot of kudos along the way…
It was posted on the Creative Social Blog as one of the best five xmas cards seen this year (along with AKQA’s, BBH, M&C Saatchi and Poke). And seeing as the Creative Social is a very select group of the Top Creative’s in the World this is a very high achievement indeed.
So congrats to all involved. We plan on keeping setting higher and higher benchmarks for eDM.
However, the stats only show the business side of the application… let’s not forget what the Xmas card was for… to bring joy and a smile to everyone after an extremely hard years work. Well done. It was fun to make and thanks for all the positive comments from everyone. It fulfilled its purpose. A happy end 
Happy Christmas all, and if you haven’t seen it yet…. click here >
Mark and all here at We Love