Oxford Development
As part of A2Dominionas first foray into developing in Oxford, the brochure and offline collateral for Cornerstone Court needed to be distinctive and characterful. It had to capture the individual nature of the property, yet also combine with the elegance and diversity of modern day Oxford.
Our solution was a concept that played on structure, life and architectural significance. Rather than settle for translating this purely to a graphical execution, and plumping for the reactive standard of A4, we tied the concept integrally into the brochure’s physical format.
After rigorous testing – mostly involving oversize sheets of paper and clusters of confused looking printers – we found a multiple brochure / wallet combo that carried the unique values of this unique property through to its final realisation. The result, an offering that stands head and shoulders above the competition in a marketplace saturated in mediocrity and sheepish complicity.
Q1, 2 and 3 next year will see all of A2Dominion’s Oxford developments marketed through a wide range of cross channel activities – the next exciting installment due by end of next month. We’ll keep you posted 
