I often browse the Internet on a daily basis, whether it’s to check out the latest cool gadgets or the best office pranks! But now, the Internet seems to be swamped with billions of websites, making it increasingly harder to find the right information. So, with an overwhelming number of different resources at the click of your mouse, the necessity of bite size information is becoming increasingly important.
When browsing the net users don’t want to feel swamped down or overwhelmed by an abundance of brightly coloured graphics or text heavy websites, SHOUTING numerous messages from multiple pages. They want to see clear, concise information with a good structure and some level of hierarchy. They want relevance!
When designing for web, it’s important to understand what the user would want to see… navigation should be self-explanatory and users shouldn’t be struggling to find the information they require, else they’re simply going to close the browser or click away to someone else’s site. You should consider how you would like the user to respond… i.e. do you want them to read THIS or maybe THIS!
Using intelligent design, useful headings (not generic words), supportive imagery and bite size chunks of information, you can capture and engage users in an effective and productive way, driving them ever deeper into your site, and thus adding value to your site, brand, etc.
Give your viewers a relaxed and enjoyable journey through your website, where they can absorb and process the information they see. Bite size chunks are they way forward and, from experience, they’re much easier to digest… unlike this trash below…
