www.Howarths.nl is launched
A big well done to all who have worked on and brought into the digital realm howarths.nl
An exciting launch for We Love… who worked with Angela and Giel – Owners of Howarths Antiques and Interiors, Rotterdam – to develop their brand and website. A company of 17 years, Angela and Giel have built up one of the most personal and professional antiques companies in Holland.
The brief of modernising the on/offline presence of Howarths, attracting a new (younger) target audience, whilst not alienating their existing customer base was a nice challenge for us.
We Love… went on to create an elegant brand; a bold and beautifully cut font with regal colour palette. Shaking off the fuddy, dusty and aged stereotype of the antique industry and building an intelligent AJAX driven site that harks back to the days of analogue – sorting through papers to find your ideal ‘piece’.
We Love… will be extending the professionalsim and solution to all future comms, even and not forgetting the personal and enigmatic hand written labels and receipts (hence the script font on the site).
With photography (a three day shoot that incorporated 3 locations and 160 product shots) from Amsterdam based John de Koning (kingly.nl). Many thank to him and his assistant for their hard work, professionalism and humour that brought about some of the great images on the site.
Many thanks again to the team, the client and Hans for making it a great one.
