It’s been a few months since Jimbob the Builder made his fashion debut on the Brighton housing scene (to much critical acclaim), but the Grand Ocean development is now almost fully built and ready to hit the Sussex market – so without further ado we welcome you to http://www.welove72.com/archive/gograndocean/
We Love, tasked with overseeing and implementing a cross-channel campaign for the launch of this prestigious, landmark housing development, designed and developed brand and all on/offline comms for INplace Housing Association, around a central concept of 1950′s, ‘Breaking the Rules’.
These are not the finished items and as such pricing and textual content is purely indicative.
The property’s colourful heritage and 1950′s Butlins roots, provided wide scope for an alternate line in property marketing. The result, GO Enjoy, is a concept that cheekily contrasts and compares the lives and values of yesteryear with those of today – extending strategically through:
- a website and brochure that break away from the traditional presentation of floorplans and interiors, and welcomes the user into a rich, intuitive environment that engages and informs;
- contextual outdoor advertising in the form of high impact 6-sheet posters, playing with situationally relevant messages and themes;
- guerilla use of apartment window graphics (still to be revealed);
- and a plethora of local media activities – revolving around our slightly risque themes – plus a few tricks and treats to be revealed over the coming months… (Redcoats!!)
We’re looking forward to a highly successful outcome to this campaign and will keep you informed on further developments and activities as they’re implemented. In the meantime, Go Enjoy – Live the life, break the rules 
I never experienced the 50′s so this is helping me a bit as well 
