With a greater number of people holidaying in Britain since the beginning of the ‘credit crunch’… now known as ‘a recession’… there is ample opportunity to capitalise on this change of consumer behaviour.

Keat Farm (our latest client, specialising in mobile, caravan and touring holiday destinations in Kent) set us a series of tasks… the initial being local press ads and a targeted flyer / poster campaign, to be cost effective, to share the same creative, create lead generation, to add a little spice to their communications – differentiating them from local and national competitors.

Our response was to run a series of adverts selling not the product but the experience. A get away from it all. To ditch the stereotypical comms of their competitors and open up a new avenue of communication language to them. A two part ad that run on consecutive pages… escaping from it all.

Enjoy…

This entry was posted on Saturday, April 4th, 2009 at 2:11 pm by d_noodle and is filed under Keat Farm, We Love... Design, We Love... New Work, We Love... Resources, We Love... Talent, We Love... Technology. The post has been tagged with the following keywords: ATL, Caravan, creative agency, design, Design Agency Kent, Holidays in Kent, Keat Farm, Mobile Homes, new client, Print, Touring destinations, We Love, We Love 72

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