After its Open day launch in May 2009 the Grand Ocean housing development has successfully sold all of it’s Phase 1 apartments and is now entering into the second part of it’s marketing push.
With over 20 apartments sold already, the response to this new development has been overwhelming. These positive figures highlight the obvious benefits of an engaging and highly targeted X-channel campaign.
Elements of the campaign include a concept driven website, social media mash-up, contextual outdoor advertising, and an array of local media activities and offline collateral – all of them strategically combined to create an overall story which prospective buyers can relate to and buy into…
So congratulations for Phase 1 and here’s to Phase 2…
Visit the site yourself… http://www.welove72.com/archive/gograndocean/
