Have you noticed that, when showing cross-sells and upsells, many eCommerce sites hijack you off the page you’re looking at to view the suggested item, often with no way back to the other page without hitting back? Surely this is not the most usable way to suggest products and improve merchandising conversion rate. The same bad experience is applied when you wish to view your cart… why is this?
Surely cross-sell usability is a factor in their effectiveness. But how can you show customers information about cross-sells without forcing them to abandon the page they’re viewing? How do you create a fluid experience that is based on years of ingrained ‘real world’ habits. Not just reinvented and forever changing behaviours of a fledgling medium.
Answers on a postcard? No! Just wait for the launch of Sugagloss. Our soon to be launched flash based eCommerce / Magento driven site that is 100% SEO friendly. By reviewing best practice and rethinking how shoppers behave (and applying the real world physychology employed by successful retailers) we have advanced the design and user experience of the online shopping experience for our client, creating on page (and relevant) cross / up selling and purchase process that doesn’t break the rich user experience. We have taken one step in removing the barriers…
Keep checking back for the big launch!!