Smashing Magazine ran a small post on next generation eCOMM. I am happy to say that Dripping in Fat (our incredible tee site) made it in… and near the top too). Read the article>>
It’s good to see that DiF is getting the attention it deserves. Our objective was to redefine eCOMM. Rethink what is considered as just OK and acceptable. To absorb everyday ‘real world’ experiences into a digital realm, after it’s not as if we would forget thousands of years of barter, trade and purchase behaviour that is now part of our DNA.
