Sugagloss, a top end retailer of exclusive adult accessories, underwear and gifts, tasked us with the development of their brand, online strategy and a ground up redesign and build for their eCommerce solution.
Our response was to push the boundaries of what’s possible within an eComm environment, applying offline shopping behaviours within an online environment and developing a fluid, intuitive shopping experience that is truly a digital masterpiece. Built completely in Flash around a massively enhanced Magento backend, it behaves like a designer shoppers dream – and yet with it’s HTML progressive build methodology it ticks all SEO best practice requirements – whilst never for a moment compromising it’s user centric, highly engaging environment.
Speaking of best practice (see our visit from Patrick Collister) – best practice dictates many things from eCommerce – an area where many are too scared to deviate from the norm because it provides a mean level of results and predictable responses. In today’s climate, high street retail is a running battle, with every trick and every stop being pulled to increase footfall and maximise ticket value, so why do we see such banality in online? Because so many are so frightened of trying something new, of opening the doors to disproportional results and leaving behind the well worn ruts of mediocrity. Not so SugaGloss, a client with both vision and confidence in equal measure.
Let us know what you think – good or bad – we’re always open to new thoughts and alternate views.
