EndoCare Launch – A user centric site design
Early last year we embarked on a number of projects for Michael Sultan - one of Harley Street’s finest – in the form of brand development and the design of all offline collateral for EndoCare. Nearly 18 months later, after the addition of 2 more practices (Richmond and Watford) we’ve launched the new EndoCare website.Â
Through a structured layout and vibrant colour palette, the final solution was clean, elegant and distinctive, adding value to their brand and bringing life to an industry that is traditionally seen as ‘dry’.
Focussing on 2 key end user types – patients and dentists – the site’s user flow is tailored to 2 very distinct patterns of behaviour: you’re either in pain and need certain information succinctly and quickly, or you’re investigating the validity of EndoCare in terms of patient referrals. With this in mind, we established how best to satisfy these needs through a combination of UX and user centric design.Â
Utilising tools such as Crazy Egg will help establish a history of user journeys and behaviours throughout the site, leading to an iterative review of the site’s highly scalable design and build.
Future expansions of EndoCare within the digital arena include Facebook and an exciting new online product free to dentists and other practitioners within the industry… More news available soon (launch is due in around 3 weeks).
We’ll keep you posted on any further movement, until then feast your eyes on the clean, friendly and open experience that is www.endocare.co.uk
And thanks again to everyone at EndoCare – a great client and team to work with 
