With any financial downturn comes a shortage of creativity, where agency and client alike fall back on the tried and tested to sell their product or service in order to protect their job or position. It’s a safe option and one that always adopted during hard times, even though we know that in reality it should be the reverse (look at BMW in the ’80′s – ’90′s – Doubled their marketing spend and took over the world) – we should be playing smarter and harder to distinguish our clients from their competition.
So knowing that we are due an influx of rubbishy adverts that include cute animals, hot women, or stupid cartoons we present Nando’s latest offering… the only thing… I sort of like it
Who fancies a Nando’s?