It’s RANT Time!!!! Well It has been a while since my last…
My Dad drove SAAB’s, I drive a SAAB and god damn-it my Son will drive one too. I am that sure that SAAB can be saved. Help prove me right.
I am not sure why I picked up this strange allegience to a car brand. My Dad and me are very very different – be it outlook on life, automotive priorities, even risk assessment. And SAABs: they are not the prettiest. They are not the safest (any more). Or the fastest, most balanced or roomiest… but there is definately something about them that sets them apart. I love big Citroens for the same reason. They just make their own rules and they sort of make you feel good inside. And for that reason I love them (and Citroens and also many other quirky car companies come to think of it) and I guess that is why the creative industries (And for some strange reason, Dentists) bought into the brand. SAAB has always been design brand. A bit quirky , a little bit out there. I ask you all a favour if you care about great brands with value and true heritage (and for the people who work for them)
Its time for the design industry and its associated colleagues to SAVE SAAB.
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Many thanks, have a great XMAS and help give the SAAB factory one too.
Mark
