I love digital. Its what makes me tick. The ability to extend a brand online through interaction and engaging content. The ability to touch your audience in ways which were unthought of just 10 years ago.
And lets face it it is still the early years for digital. We are still stumbling around in the dark making sense of technology and behaviours that are entirely new to us complex and unique bipeds.
However, there is one thing that humans have being doing for a long long time… and that is story telling. We love a good yarn, be it to pass down life’s learnings to our offspring or to just entertain. So to celebrate here are some brands that ‘do story telling’ really very well.
Phillips:
Doritos:
Absolut:
Honda:
Red Bull:
IKEA:
Scion:
Toyota:
Nike:
