In an age where information is king our visual senses are constantly bombarded on a daily basis. This is none more so than in the supermarket environment where choice is overtaking need. It’s refreshing to see a packaging project which sets to strip out redundant information, providing the bare essentials and identifiable international brand name.
Peoples perceptions of what a brand is would essentially need to change in order for a project like this to achieve it’s goal. By stripping out the perceived brand image, does the project somehow provide less of an experience in the eyes of the consumer? It is this shift which would either make or break the idea.
Personally, I would welcome a project like this as the simplified version cuts straight to the point. It may be something that would only work on internationally recognised products as choice is diluted on a local level.
Visit Antrepo’s site for more info and links to the full set.
