Off the back of the succesful launch of the Putney Hill development. WeLove72 along with A2dominion have been shortlisted for the Most effective marketing campaign at this years Affordable Home Ownership Awards.
A2Dominion required a fully integrated campaign for a new housing development in Putney, SW15. We used the voice of the locals, businesses and visitors of Putney to highlight the niche areas and unique experiences, which exist for prospective residents.
We brought the development straight to the target audience with social channel activation, through the use of Twitter, Facebook and Foursquare in real time. The microsite allowed users to discover what’s on offer through an interactive map including: the development, social discovery, for the active and essential living.
Now we just need to figure out how to work with our fingers crossed untill September!
