We are proud to announce that we have been awarded the Multiple Sclerosis International Federation (MSIF) campaign for World MS Day 2012, after entering a three-way competitive pitch.
As part of a new three-year plan, MSIF aims to implement a new creative next year: ‘1000 faces of MS’, which will put people with MS at the heart of a campaign, targeted to create awareness and understanding of the disease amongst the general public leading up to World MS Day 2012 on May 30th.
The campaign will creatively push the global MS movement and will include digital, social, video and print content.
Mark Anderson, Creative Director at We Love 72 commented:
“We are delighted to have won the pitch for MSIF and to work towards a greater awareness of Multiple Sclerosis, by connecting up personal stories, experiences, messages and support from around the world and highlighting the great work MSIF do as a charity.”
