As part of a new three-year plan, MSIF aims to implement a new creative next year: ‘1000 faces of MS’, which will put people with MS at the heart of a campaign, targeted to create awareness and understanding of the disease amongst the general public leading up to World MS Day 2012 on May 30^th.

The campaign will creatively push the global MS movement and will include digital, social, video and print content.

Mark Anderson, Creative Director at We Love 72 commented:

“We are delighted to have won the pitch for MSIF and to work towards a greater awareness of Multiple Sclerosis, by connecting up personal stories, experiences, messages and support from around the world and highlighting the great work MSIF do as a charity.”

We were asked to To educate prosperous young professionals aged between 20-39 years old, about the options to purchase, through shared ownership, the 1 and 2 bed flats at the new Putney Hill . Communicating through social channels not only the specifications and details of the building but highlighting the vibrant local community on the development’s doorstep.

And for those of you that have yet to see our full nominated work – you can still visit it here.

Unfortunatly this was not to be our year and the award was won by Soverign Housing. Congratulations to them, however, all this means is that we will be coming back next year to gain that second award!

Well done however to all of team how did work on this exciting project.

The awards themselves were heaps of fun as you can see below! We even got a sneaky pic with the presenter Jo Brand (who by the way was hillarious!) Lucky we had our old award with us – haha!

This months challenge was to mock-up the homepage for a visitor attraction site – whether fictitious or existing.

Inspired by a gallery soon to launch locally, we mocked up a page for Jerwood Gallery.

Take a look for yourself here.Jerwood Gallery .net design off

A2Dominion required a fully integrated campaign for a new housing development in Putney, SW15. We used the voice of the locals, businesses and visitors of Putney to highlight the niche areas and unique experiences, which exist for prospective residents.

We brought the development straight to the target audience with social channel activation, through the use of Twitter, Facebook and Foursquare in real time. The microsite allowed users to discover what’s on offer through an interactive map including: the development, social discovery, for the active and essential living.

Now we just need to figure out how to work with our fingers crossed untill September!

Following the launch of Sony Ericsson’s super sleek Xperia™ arc, Sony Ericsson came to us to support their business proposition with the introduction of a new ‘In business’ tab.

The project saw us leading the UX, design and front end build, working closely with SEMC’s European development partner, to come to a solid solution on time and budget.

Supporting the proposition that the Xperia™ arc’s high-end features integrate perfectly with both work and play, our implementation centred around clarity and current brand positioning. The product is the focus. Its features empowering.

The project ran for 8 weeks, end-to-end, and the tab successfully went live within the global dotCom’s product home pages.

Take a look by visiting the Xperia™ Arc >

This week we launched Putney Hill for our long term client – A2 Dominion.

Tasked with creating a fully rounded campaign for a new housing development in Putney, SW15. Our responsibilities encompassed the creative process inclusive of brand initiation, concept creation and development, brochure, signage, hoarding, outdoor and other press, social media planning and implementation and last but not least – site design and technical build.

We have included a few visuals here but do have a play of the site, and let us know what you think.

www.putneyhill.co.uk

Traditional techniques for selling new developments rely heavily on promoting a lifestyle, aspiration and idealism which is personal to the prospective buyer. Our creative resulted in a campaign which uses the voice of the local residents, businesses and visitors of Putney to highlight the niche areas, best eateries, shops, unique experiences, etc which exist for prospective residents. Bringing Putney up close and personal via social channel activation such as Twitter, Facebook and Foursquare in real time.

Explore the site, get involved and discover Putney.

Some of you may already know that we turned three this month!

To celebrate we created a short video, which we believe captures what makes us what we are today.

Make sure you check it out, share it with friends, and let us know what you think!

Take a look >

It is an exciting proposition that will see us initially working with EA to develop concepts for new products to market.

Time for some serious play…

The movie blends state-of-the-art animation with live action, and we are currently working on an engaging site that captures all the fun of the film and is sure to connect with the target audience of 4-14 year olds.

We are responsible for designing, developing and delivering the site, which will go live in over 17 regions.

That’s as much as we can say at the moment! Keep your eyes peeled for a visual delight coming soon!