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New relationship with Sony Ericsson

We Love Creative Agency is proud to announce it’s relationship with Sony Ericsson as supplier of creative services. Kicking off with the design and development of an interactive campaign site for the Mobile World Congress 2010, the launch of their new range of handsets was supported by a Social Media strategy including Facebook and a mobile version of the site.

At the heart of the site design was a 3D interactive space, creating engagement and starting the story of the Sony Ericsson MWC event. Taking center stage were the heroes of the site, the phones themselves, supported by social media feeds that drove users towards established Sony Ericsson Social Media channels – creating more awareness and ultimately extending long term engagement.

Congratulations to everyone involved on a great project, an amazing effort all round and most enjoyable to work upon.

Checkout the Campaign Site, Facebook page and Mobile site

First job live for L’Oreal

Congrats to all – We have just completed our first project for L’Oreal – Vichy Consult.

We have commenced a phased and gradual re-design of the site, introducing a more uniformed visual style as well as improving the overall layout, usability and site structure of the site. We have and will be employing more technical advancements to the site to aid a more user focused experience and create value to the brand.

We look forward to applying the new standards across more areas of the site from here on in.

EndoCare Launch – A user centric site design

Early last year we embarked on a number of projects for Michael Sultan - one of Harley Street’s finest – in the form of brand development and the design of all offline collateral for EndoCare. Nearly 18 months later, after the addition of 2 more practices (Richmond and Watford) we’ve launched the new EndoCare website

Through a structured layout and vibrant colour palette, the final solution was clean, elegant and distinctive, adding value to their brand and bringing life to an industry that is traditionally seen as ‘dry’.

Focussing on 2 key end user types – patients and dentists – the site’s user flow is tailored to 2 very distinct patterns of behaviour: you’re either in pain and need certain information succinctly and quickly, or you’re investigating the validity of EndoCare in terms of patient referrals. With this in mind, we established how best to satisfy these needs through a combination of UX and user centric design.Â

Utilising tools such as Crazy Egg will help establish a history of user journeys and behaviours throughout the site, leading to an iterative review of the site’s highly scalable design and build.

Future expansions of EndoCare within the digital arena include Facebook and an exciting new online product free to dentists and other practitioners within the industry… More news available soon (launch is due in around 3 weeks).

We’ll keep you posted on any further movement, until then feast your eyes on the clean, friendly and open experience that is www.endocare.co.uk

And thanks again to everyone at EndoCare – a great client and team to work with :)

eCommerce – Raising the bar – Sugagloss

Sugagloss, a top end retailer of exclusive adult accessories, underwear and gifts, tasked us with the development of their brand, online strategy and a ground up redesign and build for their eCommerce solution.

Our response was to push the boundaries of what’s possible within an eComm environment, applying offline shopping behaviours within an online environment and developing a fluid, intuitive shopping experience that is truly a digital masterpiece. Built completely in Flash around a massively enhanced Magento backend, it behaves like a designer shoppers dream – and yet with it’s HTML progressive build methodology it ticks all SEO best practice requirements – whilst never for a moment compromising it’s user centric, highly engaging environment.

Speaking of best practice (see our visit from Patrick Collister) – best practice dictates many things from eCommerce – an area where many are too scared to deviate from the norm because it provides a mean level of results and predictable responses. In today’s climate, high street retail is a running battle, with every trick and every stop being pulled to increase footfall and maximise ticket value, so why do we see such banality in online? Because so many are so frightened of trying something new, of opening the doors to disproportional results and leaving behind the well worn ruts of mediocrity. Not so SugaGloss, a client with both vision and confidence in equal measure.

Let us know what you think – good or bad – we’re always open to new thoughts and alternate views.

Now go take a look >>

PODI Goes Live In A Large Way…

Press on Digital Imaging (PODI) are one of the UK’s leading large format digital printers. They specialise in the production of high quality posters, banners and canvas for both indoor and outdoor use. We Love were commissioned to give their existing website a new lease of life, making their work the focus, and building on the site’s existing Google rankings to help make them the industry leaders in their field.

The outcome is a site that sits head and shoulders above its peers – an interactive media space, allowing viewers to scroll through the different project images or select them by category. Combined with a few slick build features, this site is another one to be proud of, so a BIG thanks to the whole team and thanks to the guys at PODI.

Large format printing at it’s very best

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We Love… New Work

Great news today. We have been asked, via our Mobix International / SeaChange relationship to work on Du’s new promotional site for their VoD service.

Du are the premium broad/narrowcaster in the AEU.

Expect to see great things by December… yes that is a tight deadline…

Continued relationships with Mobix / Seachange

We have continued to deliver for Mobix / Seachange. Unfortunately, due to contract I can’t share the work to date with you, but I can say that it will alter the way you consume media in the future. Very exciting and a long / strong relationship has been formed.

We Love… working for L’Oreal Active Cosmetics

A week doesn’t end better than this. We are proud to announce a new relationship. After what we believed to be an impressive initial pitch we entered discussions to service a multitude of L’Oreal Active Cosmetics brands. It is now confirmed that We Love is to become their creative supplier and be a part of its digital creative roster, sitting beside the likes of EuroRSCG.

A high moment for We Love – Being 18 months old and securing yet another global client. This proves that our hard work to date is starting to yield results and that we will be building upon an already strong portfolio.

Congrats to all involved. We look forward to working with and for L’Oreal Active Cosmetics and all its Brands!

We Love… new win – WKC

We Love is proud to become a creative supplier to West Kent College.

Leonie Paris, ex-D&AD, and team have briefed us to create a 20 page strategy document to support top level college structure and directive. We look forward to adding an element of spice to what are normally rather dry productions.

Here is to the long term support of future education.

Life’s A Bounce – The Pier Goes Live…

After a busy few weeks working on this project, ‘The Pier’ is now live and bouncing… It showcases properties at Ingress Park (a new Housing Development by INplace), situated in the beautifully regenerated area of Greenhithe. The website has a pop-up, papercraft look and feel, combining the old with the new, highlighting some of the key features the development has to offer. With Ebbsfleet round the corner and bluewater on your doorstep, this development helps open doors and create opportunities for people from all walks of life – a key differentiator in an over saturated market

The launch party was a great success and although we couldn’t have bouncing space-hoppers scattered around London as part of the guerrilla marketing campaign (mainly for legal reasons…), we were able to sneak it in on the website! Already this campaign has generated plenty of interest and the properties are selling almost as quickly as the ones for Grand Ocean.

BOUNCE!! Move in a different direction

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