As part of a new three-year plan, MSIF aims to implement a new creative next year: ‘1000 faces of MS’, which will put people with MS at the heart of a campaign, targeted to create awareness and understanding of the disease amongst the general public leading up to World MS Day 2012 on May 30^th.

The campaign will creatively push the global MS movement and will include digital, social, video and print content.

Mark Anderson, Creative Director at We Love 72 commented:

“We are delighted to have won the pitch for MSIF and to work towards a greater awareness of Multiple Sclerosis, by connecting up personal stories, experiences, messages and support from around the world and highlighting the great work MSIF do as a charity.”

Following the launch of Sony Ericsson’s super sleek Xperia™ arc, Sony Ericsson came to us to support their business proposition with the introduction of a new ‘In business’ tab.

The project saw us leading the UX, design and front end build, working closely with SEMC’s European development partner, to come to a solid solution on time and budget.

Supporting the proposition that the Xperia™ arc’s high-end features integrate perfectly with both work and play, our implementation centred around clarity and current brand positioning. The product is the focus. Its features empowering.

The project ran for 8 weeks, end-to-end, and the tab successfully went live within the global dotCom’s product home pages.

Take a look by visiting the Xperia™ Arc >

This week we launched Putney Hill for our long term client – A2 Dominion.

Tasked with creating a fully rounded campaign for a new housing development in Putney, SW15. Our responsibilities encompassed the creative process inclusive of brand initiation, concept creation and development, brochure, signage, hoarding, outdoor and other press, social media planning and implementation and last but not least – site design and technical build.

We have included a few visuals here but do have a play of the site, and let us know what you think.

www.putneyhill.co.uk

Traditional techniques for selling new developments rely heavily on promoting a lifestyle, aspiration and idealism which is personal to the prospective buyer. Our creative resulted in a campaign which uses the voice of the local residents, businesses and visitors of Putney to highlight the niche areas, best eateries, shops, unique experiences, etc which exist for prospective residents. Bringing Putney up close and personal via social channel activation such as Twitter, Facebook and Foursquare in real time.

Explore the site, get involved and discover Putney.

The movie blends state-of-the-art animation with live action, and we are currently working on an engaging site that captures all the fun of the film and is sure to connect with the target audience of 4-14 year olds.

We are responsible for designing, developing and delivering the site, which will go live in over 17 regions.

That’s as much as we can say at the moment! Keep your eyes peeled for a visual delight coming soon!

Yep MTV – THE most excellent music channel – has engaged us to design and build a bespoke site for a co-branded product launch. Can’t say more than that at the moment. But keep your ears to the ground and eyes wide open for a lovely visual delight.

We have recently won the strategy and comms for the new A2Dominion development on Putney Hill. Part of the delivery will be will be creating a bespoke website along with all online & offline marketing materials to be used when activating interest and generating leads for the 54 part buy / part rent apartments – located at the Barratts ‘Putney Square’ development. Concepting has just kicked off, so keep an eye out for what is sure to be another award contender.

We have also been busying ourselves creating further lovelies for INplace. Focused around the second phase of their Kender development in New Cross we have applied our love of fresh thinking to maximise the local and architectual attributes into a rather sweet brochure… we will be posting up the results soon. Int the meantime check out some other INplace work we have created… Grand Ocean and Central Life

At the heart of the site design was a 3D interactive space, creating engagement and starting the story of the Sony Ericsson MWC event. Taking center stage were the heroes of the site, the phones themselves, supported by social media feeds that drove users towards established Sony Ericsson Social Media channels – creating more awareness and ultimately extending long term engagement.

Congratulations to everyone involved on a great project, an amazing effort all round and most enjoyable to work upon.

Checkout the Campaign Site, Facebook page and Mobile site

We have commenced a phased and gradual re-design of the site, introducing a more uniformed visual style as well as improving the overall layout, usability and site structure of the site. We have and will be employing more technical advancements to the site to aid a more user focused experience and create value to the brand.

We look forward to applying the new standards across more areas of the site from here on in.

Through a structured layout and vibrant colour palette, the final solution was clean, elegant and distinctive, adding value to their brand and bringing life to an industry that is traditionally seen as ‘dry’.

Focussing on 2 key end user types – patients and dentists – the site’s user flow is tailored to 2 very distinct patterns of behaviour: you’re either in pain and need certain information succinctly and quickly, or you’re investigating the validity of EndoCare in terms of patient referrals. With this in mind, we established how best to satisfy these needs through a combination of UX and user centric design.Â

Utilising tools such as Crazy Egg will help establish a history of user journeys and behaviours throughout the site, leading to an iterative review of the site’s highly scalable design and build.

Future expansions of EndoCare within the digital arena include Facebook and an exciting new online product free to dentists and other practitioners within the industry… More news available soon (launch is due in around 3 weeks).

We’ll keep you posted on any further movement, until then feast your eyes on the clean, friendly and open experience that is www.endocare.co.uk

And thanks again to everyone at EndoCare – a great client and team to work with