We Love…

Commissioned to design a cost effective / multi-purpose brochure for INPlace housing developers we created a generic folder for mail outs that can hold up to six inserts (specific housing brochures) and sub brochures.

The generic folder / sleeve included a window allowing prospects to see an image of the development for which they had requested information, helping associate brand and product. The sleeve also featured a cropped top third to allow the use of colour coded inserts, i.e. Toad hall is Magenta, helping to further the individualism of each delivery.

A simple and cost effective solution delivered.

Hey!!! Congrats go out to James and Maria and baby Immy for today Maria gave birth to baby Isobel at 7.31am. A healthy little/big 9lb 2oz.

More late nights await Jimbob… and not through work. Enjoy…

And 24 years ago… a little baby Gavin (We Love’s Tech Lead) was born on Christams day… So big Happy B’days to Gav as well.

It was the night before Christmas… and some people weren’t watching the telebox or rushing to wrap last minute presents… no, they were busy analysing  statistical data regarding their Xmas newsletter to the world…

…and what a cracker it was (no pun intended). In just 5 days we generated 17 new contacts, increased traffic (unique visitors) to the We Love site by a whopping 500%. And, ultimately, gained a lot of kudos along the way…

It was posted on the Creative Social Blog as one of the best five xmas cards seen this year (along with AKQA’s, BBH, M&C Saatchi and Poke). And seeing as the Creative Social is a very select group of the Top Creative’s in the World this is a very high achievement indeed.

So congrats to all involved. We keeping on setting higher and higher benchmarks for eDM.

However, the stats only show the business side of the application… lets not forget what the Xmas card was for… to bring joy and a smile to everyone after an extremely hard years work. Well done. It was fun to make and thanks for all the positive comments from everyone. It fulfilled its purpose. A happy end

Happy Christmas all, and if you haven’t seen it yet…. click here >

Mark and all here at We Love

Hi all…

Its been a busy run up to Christmas for us. We have won some new work… and delivered some cracking projects… (yes we will blog them and add them to the folio when we get a spare minute)… and have some interesting conversations on the go with some very interesting companies…

So… before you all break for what I hope will be a great Christmas of family and Bond films and a (with luck) drunken New Year… Heres to you Thanks for your support. Thanks for your interest. Oh… and if you want to see a great Christmas card… click the link:

I WANNA SEE YA XMAS CARD >

Happy Christmas. Mark, James and the Crew

Heres to the launch of a small but rather lovely project for We Love.

Gestaltung Interiors is a London based boutique, offering not only quality design consultancy, but also the project management that ensures a job comes in on budget and is snagged to perfection.

The brief: to create an evocative site with a minimum of graphical devices; emphasising ’Gestaltung’, the Germanic word for design and our client’s staunch belief in control and efficiency (values we hold dear to ourselves) .

We Love designed and built the site with a restrained and controlled use of papervision, adding spacial depth and beguiling beauty. By using a single red bar that intuitively incorporates the brand, navigation and content through simple and effective animation content delivery, we created a digital presence that successfully positions Gestaltung Interiors, holding true to their core values and ideals.

Click here to see the site>

We Love has been chosen by Major Players (THE recruitment company for the creative industry) to provide the creative for their new website after a 3 way pitch.

Lets look forward to a prosperous and creative relationship.

Being the young professional I am, I recently jetted off on a European city break to Rome. A great time was had, beautiful Rome explored and an italian waiter was put in the recovery position and brought back from unconsciousness.

The Gallery Borghese, Pantheon, Spanish Steps, Colloseum (which was magnificent, I’m not sure why everyone slates it as a disappointment), Trevi fountain and Pantheon. Rome really is a great city and the food was sublime. They know how to cook a steak (i.e. not very much).

It was such a good time one of my photos was selected by the Guardian in their arts and blogs section! Quite a surprise to find it there. Check out more photos from WeLove on our flickr photo stream.

After Jenny at INplace kindly asked me down to their latest development in Brighton, I quickly donned this seasons building de rigeur: flourescent vest, hardhat (at a somewhat jaunty angle) laser specs and rubber gloves. Nice.

Originally opened in 1938, The Grand Ocean Hotel was a perfect example of ’30s architecture. Bought by Billy Butlin in 1953 it went on to become Brighton’s premier holiday resort. 70 years later and it’s being beautifully restored to it’s Art Deco prime and offered to the public as high spec apartments.

We Love is lucky enough to be designing INplace’s website and all offline collateral for this development. We’ll keep you posted on this exciting project (set to go live in January) and any emerging trends on the building fashion scene in the interim.