I recently took part in a very interesting live webinar on the issue of dotBrand, and have been mulling it over ever since. I say dotBrand – you say What? So, let’s start with the basics. DotBrand is the moniker that’s been given to the new raft of impending top level domain names. We are Read more
Archive for the ‘We Love… Rambling’ Category
Izzy Whizzy Inspiration
Something a little off-piste for today’s blog. Feeling the 80′s vibe this week, after finding a Sooty puppet in a vintage store this weekend, and I thought I’d share the love (or should that be magic?)… Whilst musing over the cult classic that was The Sooty Show that started back in 1955, I was interested to Read more
.net design off
Issue 219 of .net magazine features We Love designer Desmond Hewagama in the design-off challenge. This months challenge was to mock-up the homepage for a visitor attraction site – whether fictitious or existing. Inspired by a gallery soon to launch locally, we mocked up a page for Jerwood Gallery. Take a look for yourself here.Jerwood Gallery .net Read more
Twitter as a Service and Support Tool
With customer expectations higher than ever, and the need for immediate resolution to satisfy our culture of instant gratification, see how your business can offer service and support with the use of Twitter. 1. Real time service status updates You can avoid user disgruntlement by being open and honest as soon as problems occurs. If Read more
Facebook Obsession
With its power to reunite lost family, and rekindle friendships, and the more ambiguous claims of Facebook as the root of divorce and infidelity, there are quite a few people out there who are obsessed with Facebook. Don’t believe me? The stats speak for themselves. The data about Facebook useage could in itself become an obsession for Read more
Social technographics – user behaviour across social networks
Social technographics is not new; it’s been around since 2007. It’s a way of defining your target audience’s social technology behaviours. It can help determine what kind of relationship you want to build with them. It is not market segmentation as Josh Bernoff states but more like customer profiling where groups can overlap. While at Read more
The future of Google+
Although I signed up to Google+, so far I have mostly sat back and watched everything unfold, from stories of it competing with Facebook, to introducing business apps and the controversy of deleting people’s accounts and asking for people’s real names – is this legitimate or is it all about targeting advertising for more money? Read more
The 4 M’s – Membership, Meaning, Mystery, Mastery
A couple of us attended The Fantastic Tavern‘s session on Gamification late last week in London. It was a popular session with over 250+ people sharing knowledge over a pint or 2 at the Brickhouse and helping out Cancer Research at the same time. Here are my thoughts on the night and I hope I Read more
Advertising just for you!
Microsoft’s recent release of NUad’s for the kinect platform brings the idea of minority report and personalised adverts one step closer. Using body control and voice activation, ads will be tailored to you, but just because we can develop technology like this does not necessarily mean it’s always a great idea. Do we really need Read more
SuperMum Top Tip of the Day…
When you’ve written on a brand-new whiteboard with a permanent marker, and you’ve had the heart sinking realisation that it won’t rub off (and it’s in your hand-writing so there’s no getting away from it), simply trace carefully over the top of the writing in a normal white-board marker and then wipe it off, and Read more