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Google’s almost Flash indexing
A month ago that Google announced it had enhanced its robot’s crawling to index the text embedded within Flash movies (with the help of Adobe). At the time there was cheering, whooping and it even made the BBC website - which made it pure fact.
As the dust settled however, gaps started appearing in the official press release. The announcement was incredibly vague - the basic gist was that something had been changed to make this happen. Developers, it seemed, had to work out what had changed themselves. And it turns out this is exactly the way it was meant to happen. Two main points were particularly mind-boggling, leaving many questions unanswered:
“…if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed.”
Due to Internet Explorer activation action, all websites must use JavaScript to embed their content. Does this mean that they will not be indexed? What would be the point of indexing flash if you can’t view any of them?
“We currently do not attach content from external resources that are loaded by your Flash files…[if your movie] loads an HTML file, an XML file, another SWF file, etc., Google will separately index that resource”
Any self-respecting Flash Developer will be loading their text content dynamically. Again this will make the indexing completely useless for most well developed websites - but if the XML content is indexed separately Google will lead the user to the XML content instead! Beautiful.
Thankfully Google responded in the comments of the original post (why not a new post to clear things up?) and we now know that the external content linking and javascript flash embedding problems are being fixed - but it looks like there’s still going to be a long wait for true indexing of flash content.