Have you ever wondered how social networking ads would look like back in the 1940s?

Brazilian ad agency Moma Propaganda has just added a Twitter ad to their collection of retro future posters for social media services as part of the ‘Everything Ages Fast’ campaign for Maximidia Seminars. The viral campaign has become something of a hit over the past few weeks.

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With the current “keep up or fall behind” state of digital design it is more important than ever to be seen as a leader in the industry.

There is so much amazing technology at our disposal that what seemed impossible 12 months ago is now totally achievable with a touch of creative thinking.

We have to strive to continue pushing the possibilities of what current technologies can achieve. It is about taking the standard information available to us and using it, or presenting it in a new manner.

While Facebook Open Graph Plugins are relatively new to the scene, there has already been some really top examples of putting them to use in a manner that benefits the user (as opposed to using them for the sake of using them).

Levis

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We are pleased to announce that the collection of promotional material we recently created for ‘Central Life’ – a development of one and two bed apartments in Brighton, has been a huge success for our client, INplace.

Working from the concept ‘A slice of life’, we created a visually appealing brochure, ‘coming soon’ advert and ‘launch’ email to promote this new development across Brighton. We used brightly coloured overlays, clear space and layers to represent the different levels of life available at this great location.

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I love digital. Its what makes me tick. The ability to extend a brand online through interaction and engaging content. The ability to touch your audience in ways which were unthought of just 10 years ago.

And lets face it it is still the early years for digital. We are still stumbling around in the dark making sense of technology and behaviours that are entirely new to us complex and unique bipeds.

However, there is one thing that humans have being doing for a long long time… and that is story telling. We love a good yarn, be it to pass down life’s learnings to our offspring or to just entertain. So to celebrate here are some brands that ‘do story telling’ really very well.

Phillips:

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Safari only folks…

http://hakim.se/experiments/html5/keylight/03/

Nice place to see the possibilities of interaction from Hakim.se

A great example of social media and how it can bring people together.

Orange have teamed up with Poke London, to try and set a Guinness World Record for the most tagged photo ever on Facebook with GlastoTag. The site features a massive photo of this year’s crowd at Glastonbury, shot from The Pyramid Stage during half time of the World Cup match between England and Slovenia. People who were there can connect to the photo through Facebook, zoom in and tag themselves and their friends in the 70,000 crowd.

You can even filter the tags to show just your tagged Facebook friends and feel a sense of pride that you were all involved in the event. You might even see friends that you didn’t know were there.

How was it done? The 1,300-megapixel panoramic image was taken in just under a minute using a whopping two Hasselblad H4D-50 cameras mounted one on top of the other and rotated at 10 degree increments, going back 350 metres – to take in the whole crowd. The 36 images were then stitched together – making a pixel perfect memory of Glastonbury.

There are currently 4,200 tags on the photo and over 4,870 Facebook ‘likes’ for the page. With over 180,000 people at Glastonbury, and an estimated 70,000 people in this image, this can only keep increasing, making a huge impact across people’s home pages and conversations of memories on Facebook… as well as creating an association of the event with Orange.

If you were one of the lucky people snapped - find & tag yourself in their HUGE photo:
http://glastonbury.orange.co.uk/glastotag/?mc=1

Within the office it’s fair to say that we drink a surprising amount of tea and coffee to help keep the creative juices flowing.

If only Tetley was this inspiring…!

This little gem did the rounds a while ago, but I re-found it yesterday and so thought I’d re-share with you all.

A list of terms coined as ‘bullsh*t’ by the Local Government Association was issued to Councils stating they were no longer allowed to use these words/phrases….bluesky thinking, bottom-up and outside of the box being just a few.

It’s amazing how many of these terms we all use across marketing every day… but just how much bullsh*t do you talk?

Why not find out >>

Clever little stunt from Coca Cola, you can’t help but smile at it!