It was the night before Christmas… and some people weren’t watching the telebox or rushing to wrap last minute presents… no, they were busy analysing statistical data regarding their Xmas newsletter to the world… … And what a cracker it was (no pun intended). In just 5 days we generated 17 new contacts, increased traffic (unique Read more
We Love’s first electronic newsletter (aka: Love Letter) landed in an inbox near you in the last couple of days. And what a success it has been. We have had an open rate of Unique Open Rate of 47%, with an astonishing 45.69% Unique Click Through rate. I haven’t seen figures like that since I Read more