As part of EndoCare’s ongoing social media strategy we’ve created an interactive Facebook page and Media Hub for all members of the ‘Endo Tribe’.

The Media Hub incorporates a drag and drop dashboard of predefined and customisable RSS and Twitter feeds; an Article repository where ‘white papers’ and academic publications are available for upload and download by all members; and an Advice column that all users are able to participate in.

The Media Hub dynamically feeds back into the Facebook page, allowing instant updates on all articles uploaded – keeping the ‘tribe’ up to the minute with the latest industry breakthroughs and reports.

And all of it is completely free. The aim of the hub is to empower the user base, to give something back rather than  force information upon them.

The hub will be developed as the tribe expands, reacting to needs and to user feedback. It’s going to be an exciting journey, and it all starts here.

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Early last year we embarked on a number of projects for Michael Sultan - one of Harley Street’s finest – in the form of brand development and the design of all offline collateral for EndoCare. Nearly 18 months later, after the addition of 2 more practices (Richmond and Watford) we’ve launched the new EndoCare website.Â

Through a structured layout and vibrant colour palette, the final solution was clean, elegant and distinctive, adding value to their brand and bringing life to an industry that is traditionally seen as ‘dry’.

Focussing on 2 key end user types – patients and dentists – the site’s user flow is tailored to 2 very distinct patterns of behaviour: you’re either in pain and need certain information succinctly and quickly, or you’re investigating the validity of EndoCare in terms of patient referrals. With this in mind, we established how best to satisfy these needs through a combination of UX and user centric design.Â

Utilising tools such as Crazy Egg will help establish a history of user journeys and behaviours throughout the site, leading to an iterative review of the site’s highly scalable design and build.

Future expansions of EndoCare within the digital arena include Facebook and an exciting new online product free to dentists and other practitioners within the industry… More news available soon (launch is due in around 3 weeks).

We’ll keep you posted on any further movement, until then feast your eyes on the clean, friendly and open experience that is www.endocare.co.uk

And thanks again to everyone at EndoCare – a great client and team to work with

Last summer Michael Sultan, one of Harley Street’s finest, asked We Love Creative Agency to look at EndoCare’s branding and offline marketing material. A year later the business is thriving and with EndoCare opening another practice in Richmond, this October, plus a concession within another practice, it’s time for us to extend our skills through to their online comms – starting with an Information Architecture overhaul and redesign of their existing website.

There are two key end user types to cater for – dental practitioner and patient – turning this into a project highly focused on User Experience and task management. By establishing the needs of these two disparate user types, and how they both interact with technology, will determine how the site is developed in it’s initial stage – but also, through the use of UX tools such as Crazy Egg, how it will develop and grow in future phases.

Stay tuned for Phase 1, due to be launched on October the 1st and we’ll keep you posted on future, exciting iterations.