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How to generate buzz

The Pier at Ingress Park is an Inplace Housing development (shared with Crest Nicholson) in the beautifully regenerated area around Greenhithe on the south bank of the Thames. Rather than just being another new town, Ingress Park draws upon a landscape steeped in heritage and historical architecture – mixing old and new a thriving community is already starting to develop.

But for some reason these unique properties are struggling to make a real hit on the marketplace. And that’s where we come in. Tasked with increasing visibility, generating footfall and contacts, we’re going to create a tangible buzz around this already exciting development.

With a campaign site launching in a couple of weeks time, a launch party and targeted guerrilla activities all kicking off as well, we’re currently deep, deep in brainstorm territory – just where we like to be. And with the website currently reacting to sound and motion, it’s definitely going to be a campaign with a difference (though for some reason dev keep swearing at me…)

Here’s to getting the same results for the Pier as we did for Grand Ocean – I’ll keep you posted.