James and Myself were busy at IKEA this weekend. I say busy… it was mainly me walking round with a shopping list trying to get everything for our extended offices as quickly as possible… Yep 2 trolleys and 5 flatbed trolleys full of goodies to make our 3 new rooms at the manor a shiny happy place. As for James… it was amazing to see how easily distracted (and amused) he became by small shinny nonsense. Our backs are truly broken!

Now we just have to build it all. Great.

In The Netherlands, IKEA is setting a great example of useful consumer generated content with the ‘Design Your Own Life’ campaign. A few months ago, they’ve launched Open Kitchen,

a user generated showroom of kitchens with IKEA products. With over 2000 entries, it instantly became the biggest kitchen showroom in Holland. Right now they’ve launched the follow up Bedroom Secrets, in which you can have a look inside Dutch bedrooms. Literally, because besides the user uploaded bedrooms, a webcam stream makes it possible to watch the bedrooms of Lonne, Sven and Manette, live.