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	<title>We Love... &#187; Mobile World Congress 2010</title>
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		<title>New relationship with Sony Ericsson</title>
		<link>http://www.welove72.com/blog/2010/02/new-relationship-with-sony-ericsson/</link>
		<comments>http://www.welove72.com/blog/2010/02/new-relationship-with-sony-ericsson/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:14:56 +0000</pubDate>
		<dc:creator>BruthaBlock</dc:creator>
				<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[We Love... Design]]></category>
		<category><![CDATA[We Love... New Work]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[creative agency]]></category>
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		<category><![CDATA[Mobile site]]></category>
		<category><![CDATA[Mobile World Congress 2010]]></category>

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		<description><![CDATA[We Love Creative Agency is proud to announce it&#8217;s relationship with Sony Ericsson as supplier of creative services. Kicking off with the design and development of an interactive campaign site for the Mobile World Congress 2010, the launch of their new range of handsets was supported by a Social Media strategy including Facebook and a mobile version&#160;<a href="http://www.welove72.com/blog/2010/02/new-relationship-with-sony-ericsson/">Read more</a>]]></description>
			<content:encoded><![CDATA[<p>We Love Creative Agency is proud to announce it&#8217;s relationship with Sony Ericsson as supplier of creative services. Kicking off with the design and development of an interactive campaign site for the Mobile World Congress 2010, the launch of their new range of handsets was supported by a Social Media strategy including Facebook and a mobile version of the site.</p>
<p>At the heart of the site design was a 3D interactive space, creating engagement and starting the story of the Sony Ericsson MWC event. Taking center stage were the heroes of the site, the phones themselves, supported by social media feeds that drove users towards established Sony Ericsson Social Media channels &#8211; creating more awareness and ultimately extending long term engagement.</p>
<p>Congratulations to everyone involved on a great project, an amazing effort all round and most enjoyable to work upon.</p>
<p>Checkout the <a href="http://www.welove72.com/archive/mwc2010/#/home">Campaign Site</a><span style="color: #551a8b;">, </span><a href="http://www.facebook.com/sonyericsson?v=app_10467688569" target="_blank">Facebook page </a>and <a href="http://m.sonyericsson.com/3gsm/" target="_blank">Mobile site</a></p>
<p><a href="http://www.welove72.com/blog/wp-content/uploads/2010/02/01_Sony_Ericsson_MWC_Home_Page.png"><img class="aligncenter size-full wp-image-2689" title="01_Sony_Ericsson_MWC_Home_Page" src="http://www.welove72.com/blog/wp-content/uploads/2010/02/01_Sony_Ericsson_MWC_Home_Page.png" alt="" width="510" height="460" /></a></p>
<p><a href="http://www.welove72.com/blog/wp-content/uploads/2010/02/02_Sony_Ericsson_MWC_Product_Page.png"><img class="aligncenter size-full wp-image-2690" title="02_Sony_Ericsson_MWC_Product_Page" src="http://www.welove72.com/blog/wp-content/uploads/2010/02/02_Sony_Ericsson_MWC_Product_Page.png" alt="" width="510" height="460" /></a></p>
<p><a href="http://www.welove72.com/blog/wp-content/uploads/2010/02/03_Sony_Ericsson_MWC_Facebook.png"><img class="aligncenter size-full wp-image-2691" title="03_Sony_Ericsson_MWC_Facebook" src="http://www.welove72.com/blog/wp-content/uploads/2010/02/03_Sony_Ericsson_MWC_Facebook.png" alt="" width="510" height="460" /></a></p>
<p><a href="http://www.welove72.com/blog/wp-content/uploads/2010/02/04_Sony_Ericsson_MWC_Mobile.png"><img class="aligncenter size-full wp-image-2692" title="04_Sony_Ericsson_MWC_Mobile" src="http://www.welove72.com/blog/wp-content/uploads/2010/02/04_Sony_Ericsson_MWC_Mobile.png" alt="" width="216" height="460" /></a></p>
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