We have recently wrapped up the design of the printed promotional material for The Ledge development in Gardner Road, Portslade, the heart of the surf district in Brighton.

The brochure encapsulates the culmination of modern living within industrial surroundings, with one of Britain’s best surf and beach locations. The design is a journey from the dark hard edges and intriguing stark nature of the Brighton Pier to the modern and bright shopping and cafe culture of the area.

We’re hoping to follow on from the success of our last building development design project, GoGrandOcean.com, and scoop up a few more marketing awards for this “deconstructive” style.

We loved working on this project, even though it did make some of us just want to grab our boards and get down to the beach, and hope everyone likes the finished product as much as we do!

The Ledge, Gardner Road

With a greater number of people holidaying in Britain since the beginning of the ‘credit crunch’… now known as ‘a recession’… there is ample opportunity to capitalise on this change of consumer behaviour.

Keat Farm (our latest client, specialising in mobile, caravan and touring holiday destinations in Kent) set us a series of tasks… the initial being local press ads and targeted flyer / poster campaign, to be cost effective, to share the same creative, create lead generation, to add a little spice to their communications – differentiating them from local and national competitors.

Our response was to run a series of adverts selling not the product but the experience. A get away from it all. To ditch the stereotypical comms of their competitors and open up a new avenue of communication language to them. A two part ad that run on consecutive pages… escaping from it all.

Enjoy…

Harley street specialist, Endocare commissioned We Love to develop their brand including their logo and offline collateral – creating a specialist marketing pack for distribution throughout the UK.

Through a structured layout and vibrant colour palette, the final solution was clean, elegant and distinctive, adding value to their brand and bringing life to an industry that is traditionally seen as ‘dry’.

We had a good meeting with A2 Dominion last week regarding their sales plans for the next few months and where to focus our attention and flex our creative muscle. As we always bang on: We Love isn’t media specific. We apply ourselves to solutions that support our client objectives. Be it digital, print, motion, exhibition, etc, (see the website)… we are there to ensure consistency of creative, streamlined project planning and management… basically make sure everything rocks and goes tickity boo. Which it always does

So for A2 Dominion we are starting with an immediate need of some brochure material to support a new development in Oxford followed by:

1. Supporting upcoming A2 Dominion developments in Oxford (online / offline)

2. Creating an online strategy which will support their overall activities and be cost effective whilst blowing them away with design

3. Viral / guerrilla ideas to support the marketing communications on a brand and development level.

Exciting. Much looking forward to it. Keep your eyes peeled.