A recent study has peaked my SuperMum interest here – definitely the very definition of modern day parenting in the era of social networking. The study reports that parents who sit and play videogames with their children are better placed to develop lasting bonds with their kids. Gaming firm PopCap and Goldsmiths University found that Read more
Posts Tagged ‘social media’
Facebook Obsession
With its power to reunite lost family, and rekindle friendships, and the more ambiguous claims of Facebook as the root of divorce and infidelity, there are quite a few people out there who are obsessed with Facebook. Don’t believe me? The stats speak for themselves. The data about Facebook useage could in itself become an obsession for Read more
Join a social world
Whether we religiously check-in on foursquare, update our Facebook status, use Twitter to catch up on world news or avidly work to increase our network on LinkedIn, chances are we all interact with social media in some way or another. But this surge in activity over recent years doesn’t mean that you should jump in Read more
Social technographics – user behaviour across social networks
Social technographics is not new; it’s been around since 2007. It’s a way of defining your target audience’s social technology behaviours. It can help determine what kind of relationship you want to build with them. It is not market segmentation as Josh Bernoff states but more like customer profiling where groups can overlap. While at Read more
The future of Google+
Although I signed up to Google+, so far I have mostly sat back and watched everything unfold, from stories of it competing with Facebook, to introducing business apps and the controversy of deleting people’s accounts and asking for people’s real names – is this legitimate or is it all about targeting advertising for more money? Read more
The changing landscape of social…
A short introduction to what everyone should know about a changing social landscape – by Erik Qualman
Vintage Social Media
Have you ever wondered how social networking ads would look like back in the 1940s? Brazilian ad agency Moma Propaganda has just added a Twitter ad to their collection of retro future posters for social media services as part of the ‘Everything Ages Fast’ campaign for Maximidia Seminars. The viral campaign has become something of a hit over Read more
Horror via Chatroulette
Fan of Chatroulette? Me neither but many excitable teenage boys enjoy nothing more than the thrill of searching through the hordes of other young men, to find an elusive pair of women’s breasts. The viral campaign for “The Last Exorcism” takes advantage of these helpless souls. Enticing them in with the prospect of a young Read more
Snap Happy – GlastoTag
A great example of social media and how it can bring people together. Orange have teamed up with Poke London, to try and set a Guinness World Record for the most tagged photo ever on Facebook with GlastoTag. The site features a massive photo of this year’s crowd at Glastonbury, shot from The Pyramid Stage during half time Read more
Let The Real Battle Begin…
Battle for the World Cup buzz goes to Nike in early rounds. via USA TODAY (please note: Contextual links below will take you to USA TODAY result pages) World Cup sponsors are tussling in a virtual battlefield to be the social-media marketing star of the global soccer championship beginning today in Johannesburg. But the early Read more