After a nail biting reception and dinner last Thursday at the Affordable Housing Awards (Victoria Park Plaza Hotel), Sarah Beeny presented the award for Most Innovative Marketing Approach to ourselves and our client INplace, for our integrated creative and strategy for the Grand Ocean development in Brighton.

Going up against stiff competition in the form of London & Quadrant and Sentinel, the decision was reached by the evaluation of a number of criteria, most importantly that of measurable results – including sales, and customer satisfaction and engagement.

Needless to say we were absolutely thrilled by this – our thanks goes to everyone who was involved, both agency and client side: particularly Jenny, John and Debbie for trusting in our conceptual approach; and Dan, Mel and Gav for pulling the whole thing together.

See examples from the campaign, or visit the GO Enjoy website and blog.

As you can tell from the photo above, my restraining order restricts me from immediate contact with Sarah Beeny… but I notice John getting remarkably close…

The face of victory…

English from England started a conversation with We Love creative agency at the 20/20 Vision Expo which has now blossomed into our newest client.

A local start up that focuses on teaching English to foreign students (individuals, schools and education authorities) around the globe by introducing language through video and simple games.

We Love has been contracted as a consultant, to revise their branding, their website and later add functionality to the site and product as well as an overall marketing strategy which compliments their current activities.

Digital Gurus, London based digital recruitment agency has looked upon us as their agency of choice…

We Love… will be working with them to define their strategy and brand as well as designing and developing their online and offline comms.

We look forward to a an extremely slick partnership of two very like minded companies.

Tasked with moving the focus of Carewatch Bromley’s business from the public to the private sector, we reviewed all current communications and put together a multi-channel strategy for the coming year.

Taking into account environmental and social factors the strategy includes a range of media – from broad to highly targeted – including non-traditional channels such as elevator doors, taxi seats and branded mugs in local cafes! all the way through to the more traditional bus backs, 96 sheet posters and local press. Oh, and don’t forget the mainstay of any good campaign – their web presence, now live at www.carewatchbromley.co.uk

The real challenge was in changing the publics perception of a brand fixed firmly within a prescriptive, task oriented sector. A much more positive, outcome based solution was required. One where an end product of independence, health and enablement takes priority over the shopping list mentality of services provided.

The answer – an emotive offering that distinguishes itself from the competition by it’s supportive and human approach. Tone of voice and graphical language were key. Large, positive images dominate the main media space and by using a palette that was warm and expansive (whilst still tipping it’s cap to the brand’s core elements), we added depth and scope, not just to their online but to the future use of an array of channels. Behavioral habits and cognitive load were obviously taken into account for the website, and along with a healthy focus on SEO, these were combined with a confident tone, grounded in sensitivity, respect and independence.

We’ll keep you posted on how the campaign develops – looking forward to getting those BIG graphics out there ; )

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