Some of the team are flying the We Love Twitter flag. See what they have to say about the industry and nose into their personal thoughts about design, copy, dev and IA. Start following the We Love Team.

While you are there why not tweet us via our rather lovely and revamped Twitter page. Join the conversation.

Thanks to @gopalraju  for the twitter bird icons.

We are pleased to announce that the collection of promotional material we recently created for ‘Central Life’ – a development of one and two bed apartments in Brighton, has been a huge success for our client, INplace.

Working from the concept ‘A slice of life’, we created a visually appealing brochure, ‘coming soon’ advert and ‘launch’ email to promote this new development across Brighton. We used brightly coloured overlays, clear space and layers to represent the different levels of life available at this great location.

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Who remember this one

Play it now >

I love digital. Its what makes me tick. The ability to extend a brand online through interaction and engaging content. The ability to touch your audience in ways which were unthought of just 10 years ago.

And lets face it it is still the early years for digital. We are still stumbling around in the dark making sense of technology and behaviours that are entirely new to us complex and unique bipeds.

However, there is one thing that humans have being doing for a long long time… and that is story telling. We love a good yarn, be it to pass down life’s learnings to our offspring or to just entertain. So to celebrate here are some brands that ‘do story telling’ really very well.

Phillips:

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A rather unique idea to help you keep track of your daily tasks. Creative, though perhaps not the most practical solution!

Daily Stack from Anders Højmose on Vimeo.

Timesheets.

No matter what company you work for, there is no doubt that they’re not the favourite part of anyone’s job. In fact, it’s safe to say in most cases; they’re considered a hassle – and can even be seen by some individuals as a lack of trust within their role.

But once you look past a timesheet being a way for Management to ‘keep tabs’ on staff, you start to appreciate their true value.

If you are a company who estimates work based on hourly/day rates, then timesheets quickly become the most valuable tool you have; both from your own perspective and your clients.

Timesheets:

1. Allow you to see how many hours were spent on a particular project and evaluate it based on this measure. Has it been profitable? If no, where was the time burned? What can be done to mitigate this going forward?
2. Allow you to quickly produce accurate project KPIs, based on actual time logged.
3. Help you to validate contingency hours to clients, by providing an accurate breakdown of time spent on the project.
4. Allow you to monitor company billability across projects, departments and individuals.
5. Allow you to evaluate where time is being un-necessarily burned on a company and personal level. Would there be value in outsourcing certain tasks?
6. Help you to manage planning more efficiently; knowing that the time booked in for one person is achievable within the timeframe based on previous experience.
7. Evaluate current staffing levels, based on the level of hours being logged.
8. Ensure that new work is being quoted realistically, based on previous developments.
9. Help you to spot trends and identify risks.
10. And more.

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It is now my fourth week at the manor, so I thought it was about time I write my first blog post… and seeing as though I am We Love’s new copywriter – what better than a blog about writing for digital…

Writing for digital is very different to writing for offline communications.

You have to get right to the point, and fit what you have to say in a fairly small space. Copy has to be short and concise – clarity is key, if users are going to engage with it. Traffic to your site will be turned off by a big block of copy – users won’t spend time reading and reading, so it is important to keep copy to a few key points.

When writing for digital, don’t stray away from your brand guidelines and vision. They are just as important as in print copy. Your audience need to relate to your brand and are used to the way you communicate with them. Stick to the core elements of your style guidelines for digital, or you will confuse your audience.

Users will tend to skim content when reading websites but you have to remember that they are a proactive audience and are on your site to seek information. Break up copy into short paragraphs and use appropriate subheadings where required.

Example of website doing this well: http://www.misofunky.com/index.php

(Miso Funky, lovingly handmake homewares and accessories. The copy on their site is short and concise but still has a personal touch to it – posing questions to engage the user and create a relationship to build on.)     

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Here at We Love we are all partial to getting on our blogging shoes and letting all you folks know what’s new… and what better way to break mine in than to tell you all about our brand new creative space! 

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Photographer: http://www.timstubbingsphotography.com/

I would like to thank the whole team for their efforts, enthusiasm, and passion that led to We Love winning the The Chamber of Commerce’s Kent’s Most Promising New Business 2010.

It was an honour to receive the award last Wednesday at Canterbury Cathedral where we enjoyed a 4 course meal, beer (some of the guys (Gav and Nick) had a lot of beer) and a little opera singing with other finalists and sponsors.

We have worked tirelessly the last 2 years to create a great working environment and to produce great work for our clients as well as work that we are proud of. So a big thank you to our clients as well.

Here is to year 3!!

Many thanks. Mark