Due to our recent success in winning new work from new clients and more work from our existing ones we are looking for a couple more gurus to join the family.
So if you are an ace digital copy writer who can work both campaign and dotCOM / help bring pitch work together / get right under the skin of a brand and bring it life / be happy writing headlines or body / brainstorm and concept / and generally be brilliant and have the room to be brilliant then please ping us a mail here with CV, salary expectations, examples of work.
And if you are a seriously bright UX / IA who can make a campaign sing or define dotCOM user experience – see beyond the norms and not just follow the crowd. If have the ability to get to understand the technicalities of integration and work with 3rd parties, work with and inspire designers and developers, think at tangents as well as knowing when to be linear, can lead workshops and have experience of testing and client presentations… then do send your CV, salary expectations, examples of work to us.
As ever, it’s always good to receive recognition for the effort of so many (client and agency side). So it thrills me to say that the site We Love designed and developed for Sony Ericsson’s Mobile World Congress last month has been received so well by our peers within the industry. Peaking at number 4 in the Design Charts, Site of the Day on Design Licks, Being reviewed in Creative Review as well as being listed in many other ‘hot pick’ sites…
So it’s that time of the year again! We thought rather than just create another pointless Christmas campaign, we would give something back to those who need it most… while trying our damnedest to make James ill.
What’s this all about?
Its simple. Get James to eat 500 mince pies in just 12 days and we will donate £500 to the Make a Wish Foundation.
Why James you ask?
Well, everyone else in the office loves mince pies, so we thought it would be best to put somebody who really HATES mince pies in the hot seat!
Support the cause, feed James a pie, and make a donation via the site, and together we can make James dread Christmas forever more.
How do you get involved?
To feed James pie, simply visit the site and sign up to the cause… I promise it will take just a few minutes of your time… and you get to see the video of him eating YOUR pie.
Lets be honest… our donation is a given… but if you want to be more involved then we have also supplied a link to our page on JustGiving.com where you can happily give what pennies you can afford to spare.
Sorry for the late update… been mega busy here at We Love.. hence the reason why we are looking for another Dev guy/girl Check out the job spec if your interested >
Thanks to all the guys at Stack Overflow (presented by Carsonified) for a great and highly inspirational day. We particularly enjoyed; Remy Sharps talk on jQuery, Christian Heilmann’s Yahoo Developer tips, iPhone tips by Phil Nash and Jon Skeet’s hand Pony!! Love this pic below- This is sooooo NOT true!!
We in England (and perhaps some of the old Colonial counties) are extremely lucky to celebrate a man who in 1605 tried to blow up the House of Parliament in London. I am not 100% sure of why we celebrate this fact, my secondary school learnings were such a long time ago… hold on I will just google it… Oh. It turns out we celebrate the fact that he was caught… oh well… brilliant, or not so brilliant if you were in Guys’ gang.
I went along to the Museum of Kent this year with the family to see the fireworks and have a generally great night out. And I wasn’t disappointed, nor was my partner, Jen, or my 2 year son. It was a great night of eating junk food, fairground rides, crazy gyms, a (what can only be described as) HUGE AND BLOODY HOT fire, fire jugglers and a firework display to round off the night that put Sydney’s Millenium celebrations to shame.
Last Friday We Love were honored to have the esteemed Patrick Collister – ex-Executive Creative Director of Ogilvy and creator of some of the best known and loved advertising in our industry – visit our studio and spend a couple of hours to discuss what is making him tick in todays fast moving and forever changing Advertising landscape.
He gave us great insight as to how the industry has changed in the last 10-20 years. How Brands MUST re-establish and learn to love themselves again, deliver on their promises and live up to their values in a much more educated and savvy marketplace. How that if they do not accept change and rely on the old and tested methods of days gone by then they are doomed to fail, to become dinosaurs of the modern age. Just keeping up and treading the same path is not good enough. Best practise means what everyone else is doing – until someone does it better… so make sure you do it better.
He pointed out that within the last 6 months a number of major brands have died on their feet. They have ceased to exist, and yes there is a pattern to their failure. A pattern of apathy and resistance to risk, of reliance on the statistical data and marketing methodology of yesteryear, of not going with gut feeling, and not utilising the vast amount of data that we have available to us… and finally… to NOT have or BELIEVE IN, the IDEA!!
We are all inspired here at the We Love manor… so together let’s re-install the value of the brand to the consumer. Let’s not be happy with just a small % increase in market share or the status quo… let’s tread upon unknown territory, take the risks and prove that ROI actually stands for Return of Idea – not investment…
We live and work in a creative industry… It is not a science. Be prepared to do battle for the idea that you know is a winner. Battle for it within a marketplace, and with technology that many fail to understand, or where return of idea is near impossible to prove.
Further to my last post, I thought it would be worthwhile giving a bit of background information into the value of Social Media Marketing for those that have been living under a rock for the past few years.
Social Media Marketing, officially, is the creation of social interaction between a brand and the general public in a digital platform such as the internet.
So what does this actually mean to you?
Gone are the days of advertisers simply telling consumers their product is the best in the market, in the current climate consumers want to find out what products and brands are the best firsthand.
According to Forrester, nearly 45% of European internet users say that in the past three months they have researched a product online and then bought it in a shop (March 2009).
The time for creating an online presence and building your brand online is now. Many of the big brands are ‘having-a-go’ at Social Media Marketing, however very few are actually reaching their full potential.
A successful social media marketing campaign needs to utlilise a range of digital outlets, and effectively establish an online community for their consumers/potential consumers.
Setting up a Twitter account and hoping for the best is just not enough. The key to a successful campaign is establishing a connection between your Twitter account, Facebook account, your YouTube account and any other social networking sites.
Once a definitive network is created, it is important to initiate conversations, not campaigns, with your followers. You want to focus on 1:1 communication with consumers, and listen as well as speak.
Creating a solid relationship between your brand and your consumers gives you a captive audience who can be used for market research, consumer feedback, and ideally network building channels.
As important as Social Media Marketing is, it isn’t suited for every industry, so before you get caught up in the hype take a minute to assess whether or not it could benefit your business.
On a lighter note, and more an example of a viral video, the following is the latest Cadbury’s Ad… another stroke of creative brilliance, or have they just lost the plot this time? You decide!
Sorry this post is a little late.. Just a thank you and I told you so to a few people who thought I would collapse after the 1km mark!
Want to thank friends, family and colleagues at We Love in supporting me run the 5km race at Hyde Park for the charity Cancer Research. I alone raised a whopping £285. Thanks also to my cousins who ran with me and dragged me along the way! …
A massive well done to the other 16,000 people who ran the race at Hyde Park that day! Looking forward to next year!
Our latest poptastic web entry in the echelons of Design Charts is only a lowly 36… But we believe Charles Lee Loves You will be up near the pointy end soon.
For all you people out there that are not entirely hardware technical, this tutorial may be of help to you one day. This cool tutorial (with images ) shows you step by step on how to build your own computer. Ok, you may not want to build a computer.. but it will help you learn how to replace parts etc. Handy tips for me in an emergency…Thanks webomagazine.
